The new branding for Moms Into Fitness is fresh and energetic. We used strong pops of color that complement the outfits in Lindsay’s exercise videos and photography. The brand mark became the star of the new identity, featuring a bright raspberry color and a heart-shaped repetition inside an "M." This adds energy and playfulness to the brand, making it easily recognizable. From the app icon to the watermark on workout videos, the symbol looks good in every application.

The Result

Lindsay started Moms Into Fitness because she has a deep love for fitness and how it makes you feel (hello endorphins!). Above all, she’s passionate about helping others. 

We knew from the start that the new logo design should incorporate a heart. Hearts hold a special meaning for Lindsay, and her favorite Bible verse, Proverbs 4:23, emphasizes the importance of guarding one’s heart. Since Moms Into Fitness is about helping women achieve balance in their lives we decided to stay away from typical fitness symbols like dumbbells.

To match Lindsay’s clean and minimalist style, we aimed to create a brand that felt simple yet effective just like her fitness programs.

CREATIVE BRIEF

I’ve been working with Lindsay Brin of Moms Into Fitness since December 2019. Lindsay was my first client after I got laid off from my corporate job. Since then, Two Violets has been an integral part of the Moms Into Fitness team, helping with website design, studio graphics, lead magnets, email marketing, and more. From the start, we began to update the Moms Into Fitness brand style to make it cohesive, engaging, and a true reflection of Lindsay. While the logo was already in place, we incorporated a color palette, typography, and graphic styles that were used across all marketing channels.

In the spring of 2023, Lindsay moved her studio to a new app and revamped the online fitness experience. Her goal was to provide members with a balanced approach to fitness and help them achieve their desired results. Introducing the tagline "Simple Fitness That Works," Lindsay restructured the workouts to embody this philosophy, ensuring simplicity and effectiveness go hand in hand. We had been considering redesigning the logo for awhile and decided to rebrand with the launch of the new app. 

Background

Branding
Website Design
App Store Graphics
App Graphics
Lead Magnet Design

Services

Simple
Energetic
Fun

Brand Tone